DragonVale is a simulation video game created by Backflip Studios for the iOS and Android platforms. It can be downloaded for free from the Apple App Store or Google Play and played on the iPod Touch, iPhone and iPad or several Android devices. DragonVale was released in September 2011 and uses the freemium business model. Although the game is free to play, players can use their iTunes or Google Play accounts to make in-game purchases of game currency to help speed up the evolution of their dragon park.
DragonVale uses Apple, Inc.’s Game Center and Facebook to allow players to add friends, compete for high scores, exchange gem gifts in-game and visit other dragon parks.
Backflip Studios has a Customer Support Portal to aid in communicating with the fans and players of their games. Players have an option to sign up to receive emails directly from Backflip Studios whenever a new post is added to the Customer Support Portal. Registration to receive these messages can be found here.